Privacy Policy
Women in Alignment

Who We Are

Women in Alignment is a professional membership network for women in business, founded and operated by Kay McKenzie. We operate across the following platforms and touchpoints:

• Websites: thewomeninalignment.com and theinnercircle.thewomeninalignment.com
• Free community: The Women in Alignment Facebook Group
• Paid membership: The Inner Circle (monthly and annual)
• Payment processing: Stripe
• CRM & forms: LeadConnector (GoHighLevel)
• Email communications: via our CRM platform

For the purposes of data protection law, Women in Alignment (Kay McKenzie) is the data controller responsible for your personal data.

What Data We Collect

• Identity data: your full name, business name, job title or role
• Contact data: email address, phone number (if provided)
• Business profile data: industry, niche, ideal client description, referral ask, website URL, social media handles, and business offer details — submitted via the Connection Concierge intake form
• Payment data: billing information processed by Stripe. We do not store your full card details — these are held securely by Stripe
• Communications: any messages, emails, or enquiries you send to us
• Community content: posts, comments, and interactions within the WIA Facebook community or member portal

• Usage data: pages visited, time spent on site, clicks, and navigation behaviour on our websites
• Device & technical data: IP address, browser type, operating system, and device identifiers
• Cookie data: see Section 11 for details

• Information from Facebook if you join or engage with our community group
• Referral data if you were referred to us by an existing member via a referral link
• Payment confirmation data from Stripe upon successful purchase

How We Collect Your Data

We collect your personal data through the following means:

• When you join The Inner Circle via our Stripe checkout page
• When you complete the Connection Concierge intake form via LeadConnector upon joining
• When you register for or attend our Wednesday or Thursday networking meetings
• When you contact us via our website contact form or by email
• When you engage with our email communications (opens, clicks)
• When you participate in our Facebook community or member portal
• When you visit our websites, via cookies and analytics tools
• When you are referred to us by an existing member using a referral link

Why We Use Your Data

We use your personal data for the following purposes:

• To process your membership purchase and manage billing through Stripe
• To create and maintain your member account
• To curate and deliver your six monthly high-quality warm introductions based on your Connection Concierge profile
• To send you meeting links, onboarding materials, and membership communications
• To grant you access to the masterclass library, templates, coaching sessions, and community portal
• To process and credit referral rewards when applicable

• To analyse how members engage with our content, meetings, and community
• To improve the quality and relevance of our matching process
• To develop new features, offerings, and member resources

• To send membership updates, announcements, and administrative notices
• To send marketing communications about Women in Alignment programmes (where you have consented or we have a legitimate interest to do so)
• To respond to your enquiries and support requests

• To maintain accurate financial records for tax and accounting purposes
• To respond to lawful requests from regulatory or law enforcement authorities

Legal Bases for Processing

Where applicable data protection law requires us to identify a legal basis for processing your personal data, we rely on the following:

• Contract: processing necessary to deliver your membership and fulfil our obligations to you as a paying member
• Legitimate interests: improving our service, preventing fraud, maintaining the security of our community, and sending relevant marketing communications to existing members
• Consent: where you have actively opted in to receive marketing communications, or where we rely on consent for non-essential cookies
• Legal obligation: where we are required to process data to comply with applicable law

You may withdraw consent at any time where we rely on it. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Who We Share Your Data With

We do not sell, rent, or trade your personal data. We share your data only with the following categories of third parties, and only to the extent necessary:

• Stripe — payment processing. Stripe processes your billing data under their own privacy policy. We receive only payment confirmation, not your full card details.
• LeadConnector / GoHighLevel — our CRM platform, used to store your profile data, manage communications, and host the Connection Concierge intake form.
• Google — our weekly meetings are hosted on Google Meet. Google processes connection data in accordance with their privacy policy.
• Facebook / Meta — our free community and some member communications operate via Facebook Group. Meta processes data in accordance with their privacy policy.
• Email service providers — used to send transactional and marketing emails to members.
• Professional advisors — accountants, lawyers, or auditors where required by law or legitimate business need, under strict confidentiality obligations.
• Law enforcement or regulators — where we are legally required to disclose information.

All third-party service providers are required to handle your data securely and only for the purposes we specify.

Data Shared Within the Membership

As a core part of The Inner Circle service, certain elements of your profile are shared with other members and introduction recipients. By joining, you consent to the following:

• Your name, business name, and professional description may be shared with members to whom you are introduced
• Your referral ask and ideal client profile may be shared with the member or contact being introduced to you, to facilitate a meaningful connection
• Your name and business may be visible within the private members community portal and during weekly meeting sessions

We do not share your email address, phone number, or payment information with other members. You may update your profile information at any time through your member account.

International Data Transfers

Women in Alignment serves members globally. Some of our third-party service providers — including Stripe, LeadConnector, Google, and Meta — are based in or process data in the United States or other countries outside your own.

Where your data is transferred internationally, we take steps to ensure appropriate safeguards are in place, including reliance on Standard Contractual Clauses, adequacy decisions, or other lawful transfer mechanisms as required by applicable data protection law.

If you have questions about where your data is processed, please contact us.

How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purposes set out in this policy, or as required by law. Our general retention approach is as follows:

• Member account and profile data: retained for the duration of your membership, plus up to 2 years after cancellation to allow for account reinstatement and to comply with legal obligations
• Payment and billing records: retained for 7 years in accordance with financial record-keeping requirements
• Email communications and enquiries: retained for up to 3 years after your last interaction with us
• Marketing consent records: retained for as long as you remain on our mailing list, plus a reasonable period after unsubscription
• Website analytics data: retained in aggregated or anonymised form; identifiable data typically retained for up to 26 months

When data is no longer needed, it is securely deleted or anonymised.

Your Rights

Depending on your location and applicable data protection law, you may have some or all of the following rights in relation to your personal data:

To exercise any of these rights, please contact us at thewomeninalignment.com/contact-us. We will respond within 30 days. We may need to verify your identity before processing your request.

To unsubscribe from marketing emails, click the unsubscribe link in any email we send, or contact us directly.

Cookies & Tracking

Our websites use cookies and similar tracking technologies to operate, analyse, and improve our online presence. Cookies are small text files stored on your device when you visit a website.

• Strictly necessary cookies: essential for the website to function — for example, to maintain your session when logged in to the member portal. These cannot be disabled.
• Analytics cookies: help us understand how visitors use our site (pages visited, time on site, referral sources). We use this data in aggregated form to improve our content and member experience.
• Marketing cookies: used to track conversions from advertising and to serve relevant content. These are set only where you have given consent.
• Third-party cookies: set by embedded tools such as LeadConnector forms, Stripe checkout, Google Meet links, and Facebook pixels where applicable.

You can control or disable non-essential cookies through your browser settings or a cookie consent tool where presented on our site. Note that disabling certain cookies may affect the functionality of our websites.

Third-Party Links & Platforms

Our websites and membership communications may contain links to third-party websites, social media platforms, and external tools — including Facebook, Stripe, Google Meet, and LeadConnector. This Privacy Policy applies only to Women in Alignment's own data practices.

We are not responsible for the privacy practices of third-party platforms. We encourage you to read the privacy policies of any external sites or services you use in connection with your membership.

Children's Privacy

The Inner Circle and all Women in Alignment programmes are intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18.

If you believe a minor has provided us with personal data, please contact us immediately and we will take steps to delete that information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will notify active members by email and update the effective date at the top of this page.

We encourage you to review this policy periodically. Your continued use of our websites or membership after any changes constitutes acceptance of the updated policy.

The current version of this policy is always available at thewomeninalignment.com/privacy-policy.

Contact & Complaints

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

• Website: thewomeninalignment.com/contact-us
• Community: facebook.com/groups/womeninalignment

We aim to respond to all data-related enquiries within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the data protection authority in your country of residence.